See what ChatGPT, Gemini and Copilot really tell your customers, in their country.See what’s new
Industries

Be the business AI recommends in your industry.

AI reads different sources for a dentist than for a plumber or a law firm. Find yours below, see what it reads, and fix that first.

Why industry matters

Same AI. Different rules for every kind of business.

We draft the questions your customers askSetup reads your website and drafts the buyer questions to track, in the words and language your customers use. Edit or add your own at any time.
See which sites AI trusts in your fieldEvery answer is stored with the pages it cited, so you see which review sites, directories and articles AI trusts in your field, from your own data.
Get fixes, then proof they workedThe Action Center turns gaps into specific fixes, each traced to the answers behind it, and checks two weeks later whether it moved anything.
By industry

What AI reads about your business, and what to fix first

The sources below are the ones commonly cited for each kind of business. Your own Citations report shows exactly which ones your engines use.

Dentists

Healthcare

Parents ask AI for a dentist who is good with children and takes their insurance.

A buyer asks · “best family dentist near me”

Sources AI commonly cites
Google reviewsHealthgradesZocdocYour treatments pages
Fix first
  • State which insurance plans you accept, in words, on your site
  • Give each treatment its own page with prices or price ranges
  • Keep hours and emergency availability identical everywhere they are listed

Law firms

Legal & finance

Someone hurt in an accident asks AI who to call before they ask a friend.

A buyer asks · “top personal injury lawyer in Tampa”

Sources AI commonly cites
AvvoJustiaMartindale-HubbellBar association listings
Fix first
  • Publish a page per practice area that answers the first questions a client asks
  • Make fees and free-consultation terms explicit
  • Keep attorney profiles consistent across legal directories

Home services

Local services

A burst pipe at 10pm: the customer asks AI who is open now.

A buyer asks · “emergency plumber open now”

Sources AI commonly cites
Google Business ProfileAngiYelpNextdoor
Fix first
  • List every area you serve by name, not only a radius
  • Say plainly whether you take emergency and out-of-hours calls
  • Ask customers to mention the job in their review

Restaurants & cafés

Local services

Planning the weekend, people ask AI where to eat and expect a short list.

A buyer asks · “best brunch spot downtown”

Sources AI commonly cites
Google reviewsTripadvisorLocal food guidesYour menu page
Fix first
  • Publish your menu as text, not only a PDF or image
  • Call out dietary options (vegan, gluten-free, halal) where they apply
  • Keep opening hours current on every listing

Real estate

Local services

First-time buyers ask AI which agent knows their area and their kind of sale.

A buyer asks · “realtor for first-time buyers”

Sources AI commonly cites
ZillowRealtor.comGoogle reviewsNeighbourhood guides
Fix first
  • Write neighbourhood pages that answer what buyers ask about each area
  • Say who you specialise in: first-time buyers, relocations, investors
  • Collect reviews that name the kind of sale you handled

Med spas & beauty

Healthcare

Before booking a treatment, clients ask AI who is qualified and what it costs.

A buyer asks · “best botox clinic nearby”

Sources AI commonly cites
RealSelfGoogle reviewsInstagramYour treatment pages
Fix first
  • Name the qualifications of whoever performs each treatment
  • Give each treatment a page covering cost, downtime and aftercare
  • Answer safety questions directly rather than linking to a brochure

Accountants

Legal & finance

A business owner asks AI for an accountant who knows their industry and prices clearly.

A buyer asks · “CPA for small business taxes”

Sources AI commonly cites
Google reviewsProfessional body directoriesClutchYour services pages
Fix first
  • List the client types and industries you serve
  • Publish fixed-fee packages, or explain how you price
  • Write answers to seasonal questions before the season starts

Auto repair

Local services

A warning light comes on and the driver asks AI for an honest garage nearby.

A buyer asks · “honest mechanic near me”

Sources AI commonly cites
Google reviewsYelpRepairPalManufacturer dealer listings
Fix first
  • List the makes you service and any certifications
  • Explain how you quote, and whether diagnostics are charged
  • Reply to reviews, especially the critical ones

Fitness & wellness

Local services

A beginner asks AI which studio will not leave them lost in the first class.

A buyer asks · “pilates studio for beginners”

Sources AI commonly cites
Google reviewsClassPassMindbodyYour timetable page
Fix first
  • Say which classes suit beginners, in those words
  • Publish prices and intro offers as text
  • Keep the timetable crawlable rather than inside a booking widget only

Clinics & physio

Healthcare

With a bad back and no time, patients ask AI who can see them this week.

A buyer asks · “walk-in physio this week”

Sources AI commonly cites
Google reviewsHealthgradesInsurer directoriesYour conditions pages
Fix first
  • Write a page per condition you treat
  • Say whether you take walk-ins and how soon a new patient can be seen
  • List the insurers and referral routes you accept

Salons & barbers

Local services

Before a big event, clients ask AI who does the exact cut or colour they want.

A buyer asks · “best balayage in Austin”

Sources AI commonly cites
Google reviewsBooksyInstagramYour services menu
Fix first
  • List services with prices and how long each takes
  • Name the specialities of each stylist
  • Ask happy clients to name the service in their review

Veterinarians

Healthcare

A worried owner asks AI which vet nearby can see their pet today.

A buyer asks · “24-hour vet near me”

Sources AI commonly cites
Google reviewsYelpPet insurer directoriesYour services pages
Fix first
  • Say clearly whether you offer emergency or out-of-hours care
  • List the animals you treat, including exotics if you do
  • Publish what a first visit costs and includes

Roofing & contractors

Local services

Homeowners ask AI who they can trust with a renovation, and what it might cost.

A buyer asks · “roof repair after hail”

Sources AI commonly cites
AngiHouzzGoogle reviewsLicensing board lookups
Fix first
  • Show licence and insurance details on the site
  • Explain how you handle insurance claims, if you do
  • Publish project pages with the area and the work done

Insurance agents

Legal & finance

Shoppers ask AI which broker can explain their options in plain English.

A buyer asks · “independent car insurance broker”

Sources AI commonly cites
Google reviewsCarrier agent locatorsComparison sitesYour coverage pages
Fix first
  • List the carriers you can quote
  • Write plain answers to the coverage questions customers ask
  • Keep licensing details and states served up to date

E-commerce

Retail & e-commerce

Shoppers ask AI which brand to buy, and it names a few products, not a page of links.

A buyer asks · “best eco running shoes”

Sources AI commonly cites
Review roundupsReddit threadsMarketplace listingsYour product pages
Fix first
  • Put specifications, materials and sizing on the product page as text
  • Get into the comparison articles AI cites for your category
  • Answer the “X vs Y” questions about your products yourself

Don’t see your industry?

If customers ask AI about it, we can track it. Start a free trial and setup drafts your question list from your website.

7-day free trial · No card required

Your next customer is asking AI right now.

Find out in minutes whether it recommends you, and what to fix if it doesn’t.

7-day free trial · No card required
ChatGPTMENTIONED #2
AI OverviewsCITED
GeminiNOT MENTIONED
AI ModeMENTIONED #4